I was just emailed the following photo from a fellow fitness nurse, Karen Finch, RN:
She is a BSN and then in 2004 when she had to stay home to care for her husband, she got certified with ISSA in personal training. She has since gotten her Specialist in Performance Nutrition and she is just finishing her exam for Specialist in Fitness Nutrition. She has also competed in Figure competitions twice at age 53 and age 55.
Many of you may not look as fit as Karen or will enter a figure/fitness competition, but at 55+, it can’t hurt her. Karen, your look marvelous! Do you need to be fit in fitness to be successful in the fitness business? Not necessarily…
…but you should always consider your image. Just like how you don’t have to be ‘thin’ to be healthy; you don’t have to have a six-pack of abs to teach or train someone in fitness. In some cases, being too fit may work against you…your target prospect may see you as ‘untouchable’, ‘not real’, in their world. For example if you’re a 25 year-old L&D nurse (no kids) with a six-pack mid-section and you want to work with post-pregnancy mothers, especially older mothers, I wouldn’t recommend showing off your abs as an example of what they could look like if they follow your 8-week ab-buster plan. You know what I mean?
The first thing out of their mouths would be, “You just wait till you have kids; that’ll change”. Or worse, they would think it. Having a baby, losing the excess baby weight yourself and then having a ‘fit midsection’ would give you so much more credibility with that particular target group.
If you have not personally experienced the ‘issue’ that your target prospect wants solved; your next best bet would be to use your nursing experience to relate to your target market. How do you do that? You can start by writing and telling your story as a nurse and how that experience has compelled you to work in fitness, then you could be more specific in your passion of who you want to help, how you want to help them. All successful people have a story that their target prospect can relate to. It creates credibility and rapport.
If you have your heart set on starting a business as a fitness nurse/working as a fitness nurse…great news is right around the corner! Beginning in January 2010, I will host 8 days straight of tele-talks on the following:
- How to organize your nursing knowledge to meet your fitness niche (your target prospect)
- How to become an expert (the ‘go-to’ person) and position yourself in the healthcare & fitness industries.
- How to find your target prospect, where should I work? Should I work for myself?
- How to market yourself as a fitness nurse, not a personal trainer who happens to be a nurse. Get paid for your specialized training. Marketing tips on how to leave a phone message to the all important follow-up.
- How to write your story and create rapport with your target prospects.
- How to create value in your service and pricing. Free speaking? Tele-conferences? Coaching? Specialty bootcamps? Think like an entreprenuer; not an employee.
- How to collaborate with other healthcare professionals, especially physicians.
- How to utilize the internet to create websites, e-mail marketing, blogs, e-books, info-products, etc.
And much, much more!
This unbelievable amount of information will be offered for FREE during the 8 days of January 11th to January 18th, 2010. GET YOUR YEAR IN GEAR for a NEW CAREER! After that time, they will be available for purchase. Please stay tuned for times, call-in number and access codes. Most will be in the evening; 2 of the days will be in the afternoon.